Washington D.C., March 26, 2019 – LifeCents, a financial wellness company, reached the Elite Eight in DC Inno’s Tech Madness competition.

Inspired by NCAA March Madness, DC Inno’s Tech Madness is a bracket competition that highlights the local tech startup scenes biggest, brightest and most exciting technology companies. This year, 64 Washington based tech companies are going head-to-head each week to get to the next round. While the matchups are all random, all companies participating in the competition are private, venture-backed or recently-exited businesses. Followers are asked to vote based on the company they would invest in.

“It is an honor to be recognized once again as a leading innovative company in the DC region,” said Blake Allison, Founder and CEO of LifeCents. “We greatly appreciate the support from everyone helping us reach the Elite Eight round in the DC Inno Tech Madness competition. We are eager to see which of the remaining companies takes home the win and wish the remaining companies the best of luck.”

LifeCents was also recently selected as a winner of DC Inno’s 50 on Fire award. Awarded to fifty companies across six categories, the 50 on Fire award celebrates innovators big and small in the D.C. region. LifeCents was a winner in the lifestyle category because of its mission to help people achieve financial security.

About LifeCents
LifeCents is a financial wellness company that empowers people to acquire the knowledge, build the habits and gain the confidence they need to make smarter everyday decisions. Our wellness platform helps people become financially aware, savvy and engaged, which is of great value to businesses and communities. LifeCents clients and partners include Fortune 500 companies, financial service providers, government agencies, nonprofits and employers. For more information on LifeCents, visit www.lifecents.com.